About — The column
Amman, Jordan
I build software for people and the products they live in.
I'm Zaid Dweiri, a software engineer and founder based in Amman, Jordan, finishing a B.Sc. in Computer Information Systems at the University of Jordan in November 2026. I ship products solo across web, mobile, and desktop, mostly in TypeScript: Next.js and React Native on the front, Node.js and Postgres on the back.
I founded Behindit, the social network where the process is the content. Every post has two layers: a polished win on the front, the raw behind underneath, and you peel the front away with your thumb to see the truth. It's built Arabic-first, for Arab Gen Z, on the idea that comparing your behind-the-scenes to everyone else's highlight reel is what makes people quit. We make the real process the content, not the shame.
We make the real process the content, not the shame.
I'm also a software engineer at Whispers Global, where I work on Brandex, a creative asset marketplace with 80K+ products. I built Brandex Studio, its AI creative tool: FLUX and Gemini generation, upscaling, and background removal.
On the side I'm building JoVenture, an AI tour guide you talk to, live at the Amman Citadel; Solvet, a multi-model AI chatbot platform; and an AI-native game engine: describe it, build it, play it together.
Outside of code I write, mostly about engineering craft and the quiet decisions of building products. You can read those on the writing page.
Trajectory
Founder & CEO · Behindit
2026 → NowRebranded from Learnify in May 2026 and incorporated in Delaware. Live on iOS with 2,000+ users and a team of five. Pitched it to HRH Crown Prince Al Hussein bin Abdullah II in July 2026.
Founder · Learnify
2024 → 2026Started in October 2024. Beta-launched at the University of Jordan in March 2026: we planned for 50 people and 200+ showed up. Won QRNEC 2026 with it.
Software Engineer · Whispers Global / Brandex
NowBrandex is a creative asset marketplace with 80K+ products. I built Brandex Studio, its AI creative tool: FLUX and Gemini generation, upscaling, background removal.
Software Engineer · c-squad
PastBuilt their internal management system and CMS.